According to anonymous Samsung India representatives, the cuts will affect the R&D, sales, marketing, manufacturing and corporate relations departments.
A big problem that Samsung is facing in India is the underwhelming online sales of its smartphones and TVs. According to reports, the online channels account for upwards of 40f all smartphones sales and 30f TV sales in India and the early entry of Chinese vendors in that field is paying off at the expense of Samsung.
According to a recent Counterpoint report Samsung is currently second in online smartphone sales for India with 15arket share but is far behind leader 小米 which accounts for 43f web sales.
Samsung representatives have expressed their beliefs in improving the efficiency of the company business model by realigning investment based on current priorities. These measures include the planned opening of the world?s largest mobile phone plant and investments into 5G networks.